You’re on social media, scrolling for something to capture your attention, and you pause.
There’s an image or link that looks interesting. But if you were to click and others — your friends, your family, your employer — were to find out, would that be embarrassing?
While the internet and social media have made us more interconnected than ever, it’s also meant constant surveillance by companies — in other words, the feeling that on the internet, we are always being watched. Our clicks are logged, categorised, interpreted and rated.
It’s leading to what Tijmen Schep, a Dutch technology critic, calls “social cooling” — a society of increasing social conformity and rigidity, in which we self-censor or second guess what we do online for fear of repercussions.
You can read more here.